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BEACH MARKETING SENIGALLIA

On 21 and 22 July, a team of 4 animators and 2 animators dressed in lifeguard uniforms, walked the entire beachdistributing information flyers to all passers-by and inviting them to take photos and selfies together. The activity also involved the local beach facilities and the staff to whom the same uniforms branded were distributed in order to create a critical mass. For the entire promotion, the animation team simulated the representation of a “crazy” team of lifeguards at work, arousing curiosity among passers-by on the beach. An unconventional activityaimed at capturing the attention of swimmers, always ready to interact with them thanks to the fun staged gags. The activity was not a simple distribution of flyers but the building of a relationship with the people met. Objective of the promotional campaign? Encourage as many people as possible to visit the Mall and build a relationship of trust with them.

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